Unify Enhances Partner Program with Improved Digital Marketing Platform
Updates to Unify’s partner marketing platform, Digital Channel, make it quicker and easier to drive demand through automated marketing campaigns
As part of its drive to continually improve its Partner Program, Unify, the Atos brand for communications software and services, today announced new enhancements to its partner marketing platform, Digital Channel, that are designed to help partners optimize their digital marketing efforts with Unify. Available to all partners, Digital Channel now makes it easier and more intuitive for partners to execute strategic marketing initiatives – from simple co-branded email to full digital campaigns – to drive increased demand.
The improved Digital Channel platform is almost completely automated, enabling partners to plan and launch marketing campaigns with just the click of a button. It has a more intuitive user interface and simplified navigation, so partners can quickly see new content and resources to execute email and digital campaigns that complement their individual outbound activities, helping them to increase their brand and social awareness.
“Unify strives to make it as easy as possible for our partners to build demand and generate revenue with our solutions, and Digital Channel has been an important tool to provide content and marketing support to our partners,” said Michelle Jones, Vice President of Channel Marketing for Unify. “With the enhancements we’ve made to Digital Channel, we are simplifying marketing activities and giving our partners even more choices in the types of campaigns they wish to execute to help build their businesses.”
To support partners’ lead generation efforts, the enhancements to Digital Channel include a fully packaged and automated email campaign tool as well as simplified campaign scheduling with a multi-channel digital marketing approach, which helps partners to better engage with their customers and prospects. Additionally, it easily positions Unify’s next generation collaboration solution, Circuit, on partner websites, making it even simpler for customers to start using Circuit by downloading Circuit licenses directly from the partners’ websites.
Digital Channel offers complete digital marketing campaign kits, as well as enhanced reporting tools with a clear and concise dashboard, so partners can quickly evaluate the success of individual campaigns. Plus, it offers automated alerts for new campaigns or content, so partners never miss the latest information.
The new Digital Channel has begun its roll out to partners around the globe, to positive reviews. Fabio Conti, Digital Marketing Executive for NexusIP, commented: “I am browsing in the new digital channel portal. I love it! It’s very intuitive and easy to use.” Zoe Thomason, Marketing Manager at Datasharp UK added, “It looks fantastic; I’m excited to start using it.”
Unify is one of the world’s leading communications software and services brands, providing integrated communications and collaboration solutions worldwide. Our customers range in size from 5 employees to 500,000+ employees. Our solutions unify multiple voice, video and data networks, connected devices and applications into one easy-to-use platform that allows teams to collaborate effectively and efficiently – anytime, anywhere. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, improves employee satisfaction and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security. Our OpenScape and Circuit communications solutions provide a seamless and efficient collaboration experience – on any device. Together, the group’s global team of UCC experts and service professionals set the standard for a rich communications and collaboration experience that empowers teams to deliver better results. Unify is an Atos company.
Atos SE (Societas Europaea) is a leader in digital services with pro forma annual revenue of circa € 12 billion and circa 100,000 employees in 72 countries. Serving a global client base, the Group provides Consulting & Systems Integration services, Managed Services & BPO, Cloud operations, Big Data & Cyber-security solutions, as well as transactional services through Worldline, the European leader in the payments and transactional services industry. With its deep technology expertise and industry knowledge, the Group works with clients across different business sectors: Defense, Financial Services, Health, Manufacturing, Media, Utilities, Public sector, Retail, Telecommunications, and Transportation.
Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. The Group is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is listed on the Euronext Paris market. Atos operates under the brands Atos, Atos Consulting, Atos Worldgrid, Bull, Canopy, Unify and Worldline.
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Head of Global Public Relations
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